Park Avenue launches brand new Identity by aisBrandLab Park Avenue, India’s largest fashion retail chain and men’s formal apparel and accessories brand has announced the launch of its new, ais>brandlab designed, logo that typifies a young, contemporary and global appeal. The mnemonic, to feature on the brand’s apparel range symbolizes a leader with a vision for sustained growth and innovation, built on the strong premise of values like quality and trust.
The Eagle has landed – in India
By David Brown
Inside Business, Press | April, 2011
Aubrey Ghose interviewed on Inside Business in Turkey
By admin
Aubrey Ghose interviewed by Michal Bardavid on Inside Business on Turkey’s Channel 6
NCB commissions aisBrandlab to help it reconnect with its consumers
By David Brown
NCB, Saudi Arabia’s biggest bank has appointed aisBrandLab to redesign it’s network of branches across the region.
We are delighted to be working with the NCB on this project which sets out to refine and streamline the existing branch design and develop a strategy for new branches whilst maintaining the considerable brand recognition that the bank bank has built over the years. Dedicated teams from our Barcelona and Dubai offices have commenced on this exciting and substantial project which will elevate the retail brand, significantly reduce costs and assist the business in meeting its strategic goals over the years to come.
Uncategorized, World Brand Congress 2009 | March, 2011
Welcome to ais>BrandLab – Jagdeep Parsram
By David Brown
It’s our great pleasure to welcome to ais>Brandlab, Jagdeep Parsram (JP) as Director of Strategic Planning. He is also responsible for setting up our new venture in India.JP spent over 18 years in mainline advertising agencies handling major brands for Indian and multinational companies, mainly Ulka (now DraftFCB + Ulka), Lintas (now Lowe), Hindustan Thompson (now JWT), Trikaya (now Grey International) and O&M (now Ogilvy) where he additionally had responsibility as head of new business development.
Brand New Work, Identity and Branding | March, 2011
Gulf Drug – From old establishment to new dynamic brand
By admin
Gulf Drug Establishment has long been known as one of the leading players in healthcare product and services in the UAE since its foundation in 1969 but it’s identity had fallen behind the times and no longer reflected it’s unique and enduring brand values nor it’s innovative and farsighted nature.
AIS>BrandLab’s Barcelona and Dubai offices worked together to develop a new identity which could help reinstate Gulf Drug as a visionary, innovative and customer centric brand.
As part of the identity overhaul we produced comprehensive brand manuals to help Gulf Drug implement and maintain the new look across it’s many and varied applications, from it’s public facing retail outlets and clinics to the behind the scenes distribution services and institutional operations across the Gulf region.
Conferences and Talks | March, 2011
Aubrey Ghose to chair Social Media World Conference in Abu Dhabi
By admin
On September 27th 2011 Aubrey will be chairing the conference and delivering a speech called “Connecting the Clicks” - Developing social media as a cohesive part of your brand delivery strategy and integrating it with all your delivery channels from physical environments to staff behaviour. Click here for more from the Social Media World website.
Financial Services, Recent commissions | March, 2011
The No. 1 Bank in the UAE.
By admin
National Bank of Abu Dhabi has appointed aisBrandLab to reposition and unify its brand image across all customer touch points.
We are delighted to be working with the the No 1 bank in the region and with a highly motivated client team who are committed to building on the strength of this highly respected and trusted institution. We have focused and dedicated teams from our Barcelona and Dubai offices to commence this exciting and substantial project which will elevate the retail brand and assist the business in meeting its strategic goals over the coming years.
Brand New Work, UAE Ministry of Cabinet Affairs | February, 2011
UAE Excellence awards by aisBrandLab
By David Brown
Design Issues | October, 2010
East meets west, typographically speaking
By David Brown
For designers interested in Middle East design an essential blog read is The khatt Foundation Centre for Arabic Typography. There is always something of interest for designers (and other communicators) working in the space where Western and Arabic design crosses over. One recent post that was particularly eye-catching was a short documentary video called Typographic Matchmaking in the City.
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