Emirates Business 24-7
Jayesh Ravindranath, General Manager Middle East & Asia for AIS BrandLab interviewed in the Marketing and Media section.
Investment in advertising and brand communication continues to remain a positive preposition even in the downturn, encouraging retailers to maintain a steady investment in marketing, reported The Nielsen Company in a survey.
A global survey and research company Nielsen in its special report released in October said that on an average marketing ROI is about 1.09 globally, evaluated over the past 12 months. Return on investment is the amount of sales achieved for every dollar spent on marketing.
