Choithrams has kicked off it’s expansion plans with the opening of the first of nineteen new convenience stores to almost double the number of outlets in the UAE. The new smaller formats supplement the big supermarkets for the first time. Choithrams has been working with ais>brandlab to revamp its look and it opened the first of its new outlets, a convenience store, in Dubai’s Jumeirah Beach Residence in June.
With many new grocery chains launching in the Emirates, the expansion is timely. “Choithrams decided to up the ante to stay competitive”, said its director Manoj Thanwani. »» Read More
Choithram Supermarkets is the public face of a large and successful network of companies, T. Choithram & Sons, which was established in 1944 in Sierra Leone, West Africa. Since then, it has developed into an international company spanning Europe, North America, Africa, and the Arabian Gulf.The first Choithram Supermarket and department store was established in the UAE in the 1970s, but the chain is now facing strong competition from new market entrants – local and international.
The merger of Emirates Bank and National Bank of Dubai demanded new branding concepts that would reflect the unification of two great institutions into a single world-class entity, delivering a new way of banking for its customers. As Middle East’s biggest banking group by asset value, Emirates NBD required a distinctively different approach that would introduce not only a new visual presentation but an innovative change in traditional banking environments.
When we first started working with al khaliji, in October 2006, there were 5 persons in the meeting room. This was the full staff for what was to become the “next generation bank”. One year later, a full office building and over 450 persons were getting to know what the al khaliji brand was all about.
Talking Hands
aisBrandlab have developed a series of infomercials for al khaliji bank as part of their creation of the new brand Identity, communications and branch design.
The infomercials feature al khaliji staff and are used to both inspire branch staff and communicate directly to customers via interactive screens in the branches.
A real advantage of this type of in-branch merchandising is that the language used in the infomercial can be changed to directly speak to the potential customers mother tongue, whether Arabic, English, Urdu. David Brown – ais> Creative Director Communications
With more than 40 stores across the Iberian peninsula, Júlia asked us to bring their identity and stores up to date and integrate staff training with in-store communications.
RasasiD’or is a chain of jewellery stores with a distinctively modern design philosophy which required a dynamic but sensitive approach.
With many stores in a wide variety of locations, from shopping malls to the traditional Gold Souk, ais>Brandlab was asked to define a style which would enable the client to fit comfortably in these disparate locations – a treatment that would differentiate RasasiD’or from its many competitors, promote the company’s products more prominently, and maintain a strong brand consistency.
NOOR Bank commissioned ais>Brandlab to further develop and implement the bank’s new identity across its network, customized to suit a wide range of sizes and branch types. The bank also asked the consultancy to create a new concept in 24-hour banking – in branches as well as stand-alone ATMs.
The ais>Brandlab response included a state-of-the-art multimedia merchandising system, fully integrated with the bank’s IT network, linking customers with ‘moving-poster infomercials’, product brochures, and sales staff.
ais>Brandlab also developed a sophisticated touch-screen table designed to encourage customers, in a literally hands-on way, to explore the bank’s products and services, and to find out more about the bank and its many activities – in finance, business, and in the community.
To facilitate the complex implementation of a project of this scale, ais>Brandlab devised a detailed roll-out programme, covering all branch types and sizes which made the whole process much easier for the client and their suppliers.
As part of the new customer experience project, Dubai Islamic Bank requested us to define a Private Banking space which reflected the unique services offered to their top clients.
For Dubai Islamic Bank, one of the best known in the region, we developed a detailed signage implementation programme for its new new identity and a brand new branch design concept. throughout the network.
We created innovative and exciting design concepts for the Tenerife based, Caja Canarias “bank of the future” (their own words) to provide students with their own branch at the Guajara University Campus.
Credit Andorra has been a well respected pillar of the financial community for more than fifty years and in recent years has gained the enviable reputation of being one of the best managed and most reliable banks in the world.
The Bank of Kuwait and the Middle East, the oldest independently owned bank in Kuwait, asked ais>Brandlab to help revive its brand which was looking tired and didn’t reflect their mission to make banking in the region a simpler process. »» Read More
AIS>brandLab is a brand design business. With offices in Barcelona, London and Dubai, we design and build brands. From banks to satellite phones, from boutiques to superstores, we help brands to grow, to fulfill their potential and to flourish. We help our clients to connect their products with their customers with their staff.
