Brand New Work, Choithrams - U.A.E., Food Retailers, Our Work | August, 2010

Choithrams unveils new identity with new corner shop format

By admin

aisbrandlab-choithrams-exterior1

Choithrams has kicked off it’s expansion plans with the opening of the first of nineteen new convenience stores to almost double the number of outlets in the UAE.  The new smaller formats supplement the big supermarkets for the first time. Choithrams has been working with ais>brandlab to revamp its look and it opened the first of its new outlets, a convenience store, in Dubai’s Jumeirah Beach Residence in June.

With many new grocery chains launching in the Emirates, the expansion is timely. “Choithrams decided to up the ante to stay competitive”, said its director Manoj Thanwani.
»» Read More

Share +
Brand New Work, Choithrams - U.A.E., Food Retailers | October, 2009

Choithrams supermarkets signal change

By admin

Choithrams logo

The client: Choithram Supermarkets

Choithram Supermarkets is the public face of a large and successful network of companies, T. Choithram & Sons, which was established in 1944 in Sierra Leone, West Africa. Since then, it has developed into an international company spanning Europe, North America, Africa, and the Arabian Gulf.The first Choithram Supermarket and department store was established in the UAE in the 1970s, but the chain is now facing strong competition from new market entrants – local and international.

»» Read More

Share +