The client: Emirates NBD
The merger of Emirates Bank and National Bank of Dubai demanded new branding concepts that would reflect the unification of two great institutions into a single world-class entity, delivering a new way of banking for its customers. As Middle East’s biggest banking group by asset value, Emirates NBD required a distinctively different approach that would introduce not only a new visual presentation but an innovative change in traditional banking environments.
When we first started working with al khaliji, in October 2006, there were 5 persons in the meeting room. This was the full staff for what was to become the “next generation bank”. One year later, a full office building and over 450 persons were getting to know what the al khaliji brand was all about.
Talking Hands
aisBrandlab have developed a series of infomercials for al khaliji bank as part of their creation of the new brand Identity, communications and branch design.
The infomercials feature al khaliji staff and are used to both inspire branch staff and communicate directly to customers via interactive screens in the branches.
A real advantage of this type of in-branch merchandising is that the language used in the infomercial can be changed to directly speak to the potential customers mother tongue, whether Arabic, English, Urdu.
David Brown – ais> Creative Director Communications
NOOR Bank commissioned ais>Brandlab to further develop and implement the bank’s new identity across its network, customized to suit a wide range of sizes and branch types. The bank also asked the consultancy to create a new concept in 24-hour banking – in branches as well as stand-alone ATMs.
The ais>Brandlab response included a state-of-the-art multimedia merchandising system, fully integrated with the bank’s IT network, linking customers with ‘moving-poster infomercials’, product brochures, and sales staff.
ais>Brandlab also developed a sophisticated touch-screen table designed to encourage customers, in a literally hands-on way, to explore the bank’s products and services, and to find out more about the bank and its many activities – in finance, business, and in the community.
To facilitate the complex implementation of a project of this scale, ais>Brandlab devised a detailed roll-out programme, covering all branch types and sizes which made the whole process much easier for the client and their suppliers.
As part of the new customer experience project, Dubai Islamic Bank requested us to define a Private Banking space which reflected the unique services offered to their top clients.
For Dubai Islamic Bank, one of the best known in the region, we developed a detailed signage implementation programme for its new new identity and a brand new branch design concept. throughout the network.
We created innovative and exciting design concepts for the Tenerife based, Caja Canarias “bank of the future” (their own words) to provide students with their own branch at the Guajara University Campus.
The Kuwait Times talks about the new branch model designed by AIS. BKME is planning to implement more branches.
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Credit Andorra has been a well respected pillar of the financial community for more than fifty years and in recent years has gained the enviable reputation of being one of the best managed and most reliable banks in the world.
The Bank of Kuwait and the Middle East, the oldest independently owned bank in Kuwait, asked ais>Brandlab to help revive its brand which was looking tired and didn’t reflect their mission to make banking in the region a simpler process.
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