Branding in the new world order – Foreword
Silly question? On the face of it, yes. Of course it would be worth five dollars, but… only in America.
So what do I mean? As an example, a fiver to me is worth a decent glass of wine in a nice bar, or a couple of glossy magazines. To my youngest daughter, it would be enough sweets to make her sick.
In other countries it is worth a family feast every night for a week. In the wilderness where there’s no one to value it, it can at best serve as kindle, an invaluable commodity, if warmth is what you need… food for thought.
