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Choithrams has kicked off it’s expansion plans with the opening of the first of nineteen new convenience stores to almost double the number of outlets in the UAE. The new smaller formats supplement the big supermarkets for the first time. Choithrams has been working with ais>brandlab to revamp its look and it opened the first of its new outlets, a convenience store, in Dubai’s Jumeirah Beach Residence in June.
With many new grocery chains launching in the Emirates, the expansion is timely. “Choithrams decided to up the ante to stay competitive”, said its director Manoj Thanwani.
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Two years after the merger of Emirates Bank and NBD, the new identity and brand comes online. Featuring a distinctly modular style, ENBD’s newly designed website is clean, crisp and modern.
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The client: Choithram Supermarkets
Choithram Supermarkets is the public face of a large and successful network of companies, T. Choithram & Sons, which was established in 1944 in Sierra Leone, West Africa. Since then, it has developed into an international company spanning Europe, North America, Africa, and the Arabian Gulf.The first Choithram Supermarket and department store was established in the UAE in the 1970s, but the chain is now facing strong competition from new market entrants – local and international.
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The client: Emirates NBD
The merger of Emirates Bank and National Bank of Dubai demanded new branding concepts that would reflect the unification of two great institutions into a single world-class entity, delivering a new way of banking for its customers. As Middle East’s biggest banking group by asset value, Emirates NBD required a distinctively different approach that would introduce not only a new visual presentation but an innovative change in traditional banking environments.
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The client: The Fridge
The Fridge is a Dubai music house, providing an eclectic mix of live performers – from Bach to blues, jazz to pop – in a warehouse-based club environment. The Fridge also works as a talent spotter for aspirant musos, and operates as an agent and promoter of events and concerts.
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