Collapse of an era
While brands were built, conglomerates became richer and we all seemed to live in a ‘more is more’ society last seen sometime in the 1980’s. Surely something had to give, right? It certainly did, or as the maxim goes – what one hand giveth, the other taketh away.
The very short version of this discussion would discuss nothing before the 1950s. The Great Depression of the 1930s, following the First World War, left a dent in people’s pockets and curbed the desire of society to spend and consume more than was absolutely necessary. Strangely, the Second World War and its aftermath gave us an increased capacity to produce goods, yet left society with an ingrained desire to be frugal. Conspicuous consumption was a thing of the past and we had all learned to ‘make do and mend’.
As I gaze out of the aircraft window and look down on the beautiful city of Barcelona, I have that feeling of calm that only comes from being separated from the mundane below – a sense of being able to look from afar with clarity at the world and its meaning.
Branding in the new world order – Foreword
Silly question? On the face of it, yes. Of course it would be worth five dollars, but… only in America.
So what do I mean? As an example, a fiver to me is worth a decent glass of wine in a nice bar, or a couple of glossy magazines. To my youngest daughter, it would be enough sweets to make her sick.
In other countries it is worth a family feast every night for a week. In the wilderness where there’s no one to value it, it can at best serve as kindle, an invaluable commodity, if warmth is what you need… food for thought.
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