Emirates Business 24-7
Jayesh Ravindranath, General Manager Middle East & Asia for AIS BrandLab interviewed in the Marketing and Media section.
Investment in advertising and brand communication continues to remain a positive preposition even in the downturn, encouraging retailers to maintain a steady investment in marketing, reported The Nielsen Company in a survey.
A global survey and research company Nielsen in its special report released in October said that on an average marketing ROI is about 1.09 globally, evaluated over the past 12 months. Return on investment is the amount of sales achieved for every dollar spent on marketing.
This article was published in MoneyWorks magazine, the leading personal finance and investment magazine in the GCC.
Historically, Middle Eastern brands and branding have tended very much towards the ‘me too’ rather than being unique, original and a product of their own regional culture and environment. In fact, it’s hard to single out any one brand as being genuinely indigenous – and world-class. But this is changing fast. »» Read More
AIS>brandLab is a brand design business. With offices in Barcelona, London and Dubai, we design and build brands. From banks to satellite phones, from boutiques to superstores, we help brands to grow, to fulfill their potential and to flourish. We help our clients to connect their products with their customers with their staff.
