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	<title>AIS&#62;BrandLab</title>
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	<description>We design Brands</description>
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		<title>Choithrams unveils new identity with new corner shop format</title>
		<link>http://www.aisbrandlab.com/?p=765</link>
		<comments>http://www.aisbrandlab.com/?p=765#comments</comments>
		<pubDate>Tue, 03 Aug 2010 11:10:54 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Brand New Work]]></category>
		<category><![CDATA[Choithrams - U.A.E.]]></category>
		<category><![CDATA[Food Retailers]]></category>
		<category><![CDATA[Our Work]]></category>

		<guid isPermaLink="false">http://www.aisbrandlab.com/?p=765</guid>
		<description><![CDATA[
Choithrams has kicked off it&#8217;s expansion plans with the opening of the first of nineteen new convenience stores to almost double the number of outlets in the UAE.  The new smaller formats supplement the big supermarkets for the first time. Choithrams has been working with ais&#62;brandlab to revamp its look and it opened the first of [...]]]></description>
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		<title>On Brand &#8211; The essentials of building a successful brand</title>
		<link>http://www.aisbrandlab.com/?p=733</link>
		<comments>http://www.aisbrandlab.com/?p=733#comments</comments>
		<pubDate>Mon, 22 Feb 2010 17:14:53 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Conferences and Talks]]></category>
		<category><![CDATA[ais>brandlab]]></category>
		<category><![CDATA[Chamber of Commerce]]></category>
		<category><![CDATA[Dubai]]></category>
		<category><![CDATA[Press]]></category>

		<guid isPermaLink="false">http://www.aisbrandlab.com/?p=733</guid>
		<description><![CDATA[
aisBrandlab&#8217;s CEO Aubrey Ghose has been selected by the Dubai Chamber of Commerce and Industry to deliver an exclusive master class on branding to senior executives. 11th March 2010. Dubai.
The Business Support Department of the Dubai Chamber of Commerce &#038; Industry is hosting the “Essentials of Building a Successful Brand” Training Workshop at Dubai Chamber [...]]]></description>
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		<item>
		<title>BankStation &#8211; A bank branch concept that works just like a petrol station!</title>
		<link>http://www.aisbrandlab.com/?p=706</link>
		<comments>http://www.aisbrandlab.com/?p=706#comments</comments>
		<pubDate>Fri, 22 Jan 2010 09:52:56 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.aisbrandlab.com/?p=706</guid>
		<description><![CDATA[
Click here to see the MiniBank movie
In a world where bank branches are on every street corner aisBrandlab have developed a totally different approach to retail banking.
BankStation, a bank that is designed to look, feel and work, just like a petrol station.
Positioned at key locations on main arteries in and around cities, this concept seeks [...]]]></description>
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<enclosure url="http://www.aisbrandlab.com/wp-content/uploads/2010/01/aisbrandlab-MiniBank.mov" length="20860283" type="video/quicktime" />
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		<item>
		<title>Marketing ROI remains high even during slump</title>
		<link>http://www.aisbrandlab.com/?p=697</link>
		<comments>http://www.aisbrandlab.com/?p=697#comments</comments>
		<pubDate>Fri, 11 Dec 2009 16:19:41 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Press]]></category>

		<guid isPermaLink="false">http://www.aisbrandlab.com/?p=697</guid>
		<description><![CDATA[Emirates Business 24-7
Jayesh Ravindranath, General Manager Middle East &#38; Asia for AIS BrandLab interviewed in the Marketing and Media section.

Investment in advertising and brand communication continues to remain a positive preposition even in the downturn, encouraging retailers to maintain a steady investment in marketing, reported The Nielsen Company in a survey.
A global survey and research [...]]]></description>
		<wfw:commentRss>http://www.aisbrandlab.com/?feed=rss2&amp;p=697</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Emirates NBD launches long awaited brand</title>
		<link>http://www.aisbrandlab.com/?p=686</link>
		<comments>http://www.aisbrandlab.com/?p=686#comments</comments>
		<pubDate>Fri, 27 Nov 2009 10:06:13 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Brand New Work]]></category>
		<category><![CDATA[Emirates NBD - U.A.E.]]></category>
		<category><![CDATA[AIS>Brandlab case-files]]></category>

		<guid isPermaLink="false">http://www.aisbrandlab.com/?p=686</guid>
		<description><![CDATA[Two years after the merger of Emirates Bank and NBD, the new identity and brand comes online. Featuring a distinctly modular style, ENBD&#8217;s newly designed website is clean, crisp and modern.



]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Women&#8217;s branches at DIB feel more like spa&#8217;s than financial institutions</title>
		<link>http://www.aisbrandlab.com/?p=592</link>
		<comments>http://www.aisbrandlab.com/?p=592#comments</comments>
		<pubDate>Fri, 30 Oct 2009 09:45:50 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Design Issues]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[AIS>Brandlab case-files]]></category>
		<category><![CDATA[Dubai Islamic Bank]]></category>

		<guid isPermaLink="false">http://www.aisbrandlab.com/?p=592</guid>
		<description><![CDATA[
Islamic brands are now leading the pack. In many ways, the ethics behind Sharia compliance have kept Islamic brands away from the turbulence others have engaged in. This is an interesting article from Time magazine on women&#8217;s empowerment in the Middle East, it portrays different ways of looking at things, of perception, of branding.

aisBrandlab&#8217;s  concept [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Choithrams supermarkets signal change</title>
		<link>http://www.aisbrandlab.com/?p=3</link>
		<comments>http://www.aisbrandlab.com/?p=3#comments</comments>
		<pubDate>Sun, 25 Oct 2009 09:16:55 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Brand New Work]]></category>
		<category><![CDATA[Choithrams - U.A.E.]]></category>
		<category><![CDATA[Food Retailers]]></category>
		<category><![CDATA[AIS>Brandlab case-files]]></category>
		<category><![CDATA[Choithrams]]></category>

		<guid isPermaLink="false">http://www.aisbrandlab.com/?p=3</guid>
		<description><![CDATA[Changing market environment and heightened competition prompted Choithram to refocus on consumers needs, seeking to create highly-innovative stores that resonate with customers as an enjoyable shopping experience that still provides incredible value.  ]]></description>
		<wfw:commentRss>http://www.aisbrandlab.com/?feed=rss2&amp;p=3</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Aubrey on the judging panel of the MEBA Awards</title>
		<link>http://www.aisbrandlab.com/?p=587</link>
		<comments>http://www.aisbrandlab.com/?p=587#comments</comments>
		<pubDate>Sat, 24 Oct 2009 09:45:38 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Conferences and Talks]]></category>
		<category><![CDATA[MEBA Awards Dubai 2009]]></category>
		<category><![CDATA[Conferences & Talks]]></category>

		<guid isPermaLink="false">http://www.aisbrandlab.com/?p=587</guid>
		<description><![CDATA[
Aubrey has been invited to the judging panel of the Middle East Business Achievement Awards.
The judging panel is made up of internationally recognised and respected judges from a variety of industry sectors and disciplines.
The panel is carefully chosen to ensure the selection process is fair and objective.
The judges are bound by a strict confidentiality agreement [...]]]></description>
		<wfw:commentRss>http://www.aisbrandlab.com/?feed=rss2&amp;p=587</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Aubrey to participate in Brand Summit 2009</title>
		<link>http://www.aisbrandlab.com/?p=383</link>
		<comments>http://www.aisbrandlab.com/?p=383#comments</comments>
		<pubDate>Mon, 19 Oct 2009 08:06:32 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Brand Summit 2]]></category>
		<category><![CDATA[Conferences and Talks]]></category>
		<category><![CDATA[Conferences & Talks]]></category>

		<guid isPermaLink="false">http://www.aisbrandlab.com/?p=383</guid>
		<description><![CDATA[
Aubrey will be opening the 2009 edition of Brand Summit on November 8. On the same day he will be sharing his unique views on &#8220;Brands in the new world order&#8221;, with a talk entitled &#8220;Promises to keep&#8221;.
Read more on the Brand Summit website
]]></description>
		<wfw:commentRss>http://www.aisbrandlab.com/?feed=rss2&amp;p=383</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Emirates NBD launches innovative new branches</title>
		<link>http://www.aisbrandlab.com/?p=13</link>
		<comments>http://www.aisbrandlab.com/?p=13#comments</comments>
		<pubDate>Sat, 12 Sep 2009 11:25:33 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Brand New Work]]></category>
		<category><![CDATA[Emirates NBD - U.A.E.]]></category>
		<category><![CDATA[Financial Services]]></category>
		<category><![CDATA[Our Work]]></category>
		<category><![CDATA[AIS>Brandlab case-files]]></category>

		<guid isPermaLink="false">http://www.aisbrandlab.com/?p=13</guid>
		<description><![CDATA[
The client: Emirates NBD
The merger of Emirates Bank and National Bank of Dubai demanded new branding concepts that would reflect the unification of two great institutions into a single world-class entity, delivering a new way of banking for its customers. As Middle East’s biggest banking group by asset value, Emirates NBD required a distinctively different [...]]]></description>
		<wfw:commentRss>http://www.aisbrandlab.com/?feed=rss2&amp;p=13</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>World Brand Congress 2009 &#8211; Mumbai</title>
		<link>http://www.aisbrandlab.com/?p=236</link>
		<comments>http://www.aisbrandlab.com/?p=236#comments</comments>
		<pubDate>Fri, 11 Sep 2009 12:39:04 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[World Brand Congress 2009]]></category>
		<category><![CDATA[Conferences & Talks]]></category>

		<guid isPermaLink="false">http://www.aisbrandlab.com/?p=236</guid>
		<description><![CDATA[
Aubrey Ghose, our CEO is part of the International Advisory Board for the World Brand Congress, taking place on November 4th and 5th at the Taj Lands End, in Mumbai. He will be delivering a keynote speach on Branding in the New World Order.

Discussion Topics:-
Making Insight Happen: Brand Perspective
The art of resilience: managing and building [...]]]></description>
		<wfw:commentRss>http://www.aisbrandlab.com/?feed=rss2&amp;p=236</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>Al Othaim rebranding with a fresh new identity and dramatic new store formats</title>
		<link>http://www.aisbrandlab.com/?p=334</link>
		<comments>http://www.aisbrandlab.com/?p=334#comments</comments>
		<pubDate>Thu, 10 Sep 2009 08:33:44 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Food Retailers]]></category>
		<category><![CDATA[Our Work]]></category>
		<category><![CDATA[AIS>Brandlab case-files]]></category>
		<category><![CDATA[Al Othaim]]></category>

		<guid isPermaLink="false">http://www.aisbrandlab.com/?p=334</guid>
		<description><![CDATA[








]]></description>
		<wfw:commentRss>http://www.aisbrandlab.com/?feed=rss2&amp;p=334</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>From 0 to Brand in one year! &#8211; al khaliji bank in Qatar</title>
		<link>http://www.aisbrandlab.com/?p=237</link>
		<comments>http://www.aisbrandlab.com/?p=237#comments</comments>
		<pubDate>Wed, 09 Sep 2009 14:38:45 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Financial Services]]></category>
		<category><![CDATA[Our Work]]></category>
		<category><![CDATA[AIS>Brandlab case-files]]></category>
		<category><![CDATA[Al Khaliji]]></category>

		<guid isPermaLink="false">http://www.aisbrandlab.com/?p=237</guid>
		<description><![CDATA[When we first started working with al khaliji, in October 2006, there were 5 persons in the meeting room. This was the full staff for what was to become the &#8220;next generation bank&#8221;. One year later, a full office building and over 450 persons were getting to know what the al khaliji brand was all [...]]]></description>
		<wfw:commentRss>http://www.aisbrandlab.com/?feed=rss2&amp;p=237</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Protected: Thuraya Relaunches heroic brand worldwide</title>
		<link>http://www.aisbrandlab.com/?p=9</link>
		<comments>http://www.aisbrandlab.com/?p=9#comments</comments>
		<pubDate>Mon, 07 Sep 2009 11:22:29 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Brand New Work]]></category>
		<category><![CDATA[Thuraya]]></category>
		<category><![CDATA[AIS>Brandlab case-files]]></category>

		<guid isPermaLink="false">http://www.aisbrandlab.com/?p=9</guid>
		<description><![CDATA[There is no excerpt because this is a protected post.]]></description>
		<wfw:commentRss>http://www.aisbrandlab.com/?feed=rss2&amp;p=9</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Julia signature stores expand across Spain with a refined identity, fresh new interiors and a focussed merchandising system</title>
		<link>http://www.aisbrandlab.com/?p=437</link>
		<comments>http://www.aisbrandlab.com/?p=437#comments</comments>
		<pubDate>Sat, 22 Aug 2009 10:25:50 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Luxury Retail]]></category>
		<category><![CDATA[AIS>Brandlab case-files]]></category>
		<category><![CDATA[Julia]]></category>

		<guid isPermaLink="false">http://www.aisbrandlab.com/?p=437</guid>
		<description><![CDATA[With more than 40 stores across the Iberian peninsula, Júlia asked us to bring their identity and stores up to date and integrate staff training with in-store communications.


After an initial audit, we began working closely with the Júlia team to simultaneously develop new store designs and a sensitive updating of their logotype which had increasingly become [...]]]></description>
		<wfw:commentRss>http://www.aisbrandlab.com/?feed=rss2&amp;p=437</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Time for a change &#8211; Disney to change their store format</title>
		<link>http://www.aisbrandlab.com/?p=311</link>
		<comments>http://www.aisbrandlab.com/?p=311#comments</comments>
		<pubDate>Thu, 13 Aug 2009 11:24:57 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Design Issues]]></category>

		<guid isPermaLink="false">http://www.aisbrandlab.com/?p=311</guid>
		<description><![CDATA[The value of a Brand &#8211; per square foot!

Interesting article from the NYT on Disney&#8217;s intentions to change the landscape of their retail stores. They are turning to the Brand guru &#8211; Steve Jobs.
Apple has reported the highest revenue per square foot in shopping malls almost at 500% of what Disney is currently making!! If [...]]]></description>
		<wfw:commentRss>http://www.aisbrandlab.com/?feed=rss2&amp;p=311</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Chapter 3  Collapse of an era</title>
		<link>http://www.aisbrandlab.com/?p=258</link>
		<comments>http://www.aisbrandlab.com/?p=258#comments</comments>
		<pubDate>Thu, 13 Aug 2009 09:07:33 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Branding in the new world order]]></category>
		<category><![CDATA[Chapter 3  Collapse of an era]]></category>
		<category><![CDATA[New World Order]]></category>

		<guid isPermaLink="false">http://www.aisbrandlab.com/?p=258</guid>
		<description><![CDATA[Collapse of an era

While brands were built, conglomerates became richer and we all seemed to live in a ‘more is more’ society last seen sometime in the 1980’s. Surely something had to give, right? It certainly did, or as the maxim goes – what one hand giveth, the other taketh away.

But we have learnt something [...]]]></description>
		<wfw:commentRss>http://www.aisbrandlab.com/?feed=rss2&amp;p=258</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Chapter 2   The Modern History of Branding</title>
		<link>http://www.aisbrandlab.com/?p=255</link>
		<comments>http://www.aisbrandlab.com/?p=255#comments</comments>
		<pubDate>Wed, 12 Aug 2009 09:04:47 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Branding in the new world order]]></category>
		<category><![CDATA[Chapter 2   The Modern History of Branding]]></category>
		<category><![CDATA[New World Order]]></category>

		<guid isPermaLink="false">http://www.aisbrandlab.com/?p=255</guid>
		<description><![CDATA[
The very short version of this discussion would discuss nothing before the 1950s. The Great Depression of the 1930s, following the First World War, left a dent in people’s pockets and curbed the desire of society to spend and consume more than was absolutely necessary. Strangely, the Second World War and its aftermath gave us [...]]]></description>
		<wfw:commentRss>http://www.aisbrandlab.com/?feed=rss2&amp;p=255</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Banking Outlook Middle East 2009</title>
		<link>http://www.aisbrandlab.com/?p=229</link>
		<comments>http://www.aisbrandlab.com/?p=229#comments</comments>
		<pubDate>Sun, 09 Aug 2009 14:16:05 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Banking Outlook Middle East 2009]]></category>
		<category><![CDATA[Conferences and Talks]]></category>
		<category><![CDATA[Conferences & Talks]]></category>

		<guid isPermaLink="false">http://www.aisbrandlab.com/?p=229</guid>
		<description><![CDATA[
Aubrey will participate in the Banking Outlook Middle East 2009.

Under the &#8220;Future of Investment Banking&#8221; He will moderate the  Focus session: What new model will emerge from the ashes of Lehman Brothers and JP Morgan?

How is the investment banking model expected to change in the short term?
Will confidence in investment banks be restored?
How will the [...]]]></description>
		<wfw:commentRss>http://www.aisbrandlab.com/?feed=rss2&amp;p=229</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Fridge</title>
		<link>http://www.aisbrandlab.com/?p=215</link>
		<comments>http://www.aisbrandlab.com/?p=215#comments</comments>
		<pubDate>Sun, 09 Aug 2009 11:36:21 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Brand New Work]]></category>
		<category><![CDATA[The Fridge]]></category>
		<category><![CDATA[AIS>Brandlab case-files]]></category>

		<guid isPermaLink="false">http://www.aisbrandlab.com/?p=215</guid>
		<description><![CDATA[
The client: The Fridge
The Fridge is a Dubai music house, providing an eclectic mix of live performers – from Bach to blues, jazz to pop – in a warehouse-based club environment. The Fridge also works as a talent spotter for aspirant musos, and operates as an agent and promoter of events and concerts.


The challenge: A [...]]]></description>
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