Islamic brands are now leading the pack. In many ways, the ethics behind Sharia compliance have kept Islamic brands away from the turbulence others have engaged in. This is an interesting article from Time magazine on women’s empowerment in the Middle East, it portrays different ways of looking at things, of perception, of branding.
aisBrandlab’s concept for Dubai Islamic Bank branches integrated in branch merchandizing with a totally differentiated approach to branch design.
Two key strategic issues drove our creative process for the development of DIB’s image, branch design, communications and merchandising concepts:
Firstly, our research found that Islamic values were being seen as increasingly desirable by the young emerging population, not only in the UAE but throughout the Gulf region, however they wanted Islamic-ness to be associated with a more contemporary image.
Secondly, two negatives relating to Islamic banking had to be addressed through the design.
1. The sense that Islamic banking is somewhat slow and inefficient and …
2. To some extent an impression that Islamic banking is impersonal.
Both of these issues are addressed through the branch design concepts we developed for DIB and which, due to strong success of these concepts they have been widely rolled out a throughout their branch network.
Click on the movie below to view the initial concepts.
