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In a world where bank branches are on every street corner aisBrandlab have developed a totally different approach to retail banking.
BankStation, a bank that is designed to look, feel and work, just like a petrol station.
Positioned at key locations on main arteries in and around cities, this concept seeks to vastly reduce the numbers of traditional branches a retail bank needs by replacing them with highly visible, highly functional, 24 hour, destination centres designed around the concept of a petrol station forecourt.
BankStation first presented by Aubrey Ghose in May of 2003 at Barcelona’s Marketing Conference Centre and most recently at the World Brand Congress in Mumbai on November 5th 2009, has been received with a mixture of amazement and respect by traditionally hardened bankers marketeers and brand experts alike.
“We have been kicking this idea around for years, whats needed now is a bank with the will, confidence and leadership to bring this concept to life”.
“Its totally in line with our type of Branding, it is strategically differentiating, operationally efficient and in line with our principle of designing a world where we each do far more, with much less, because we calculate that with just one BankStataion a bank would enjoy the same image and operational results and profitability of nine traditional branches, for less then half the cost!” said Ghose CEO and founder of aisBrandLab
BankStation is the IP of aisBrandlab and the concept is currently undergoing aisBrandLab registration world wide because one day, all banks may adopt this approach.
Over the past years aisBrandlab have researched and refined the idea of BankStation to the point where we now have a complete understanding of the design, IT, operational needs and statutory constraints of such a concept, along with the clear benefits of this approach as part of an integrated distribution strategy for any retail bank.
For more information contact jayesh@aisbrandlab.com in MENA.
“By combining our expertise in Financial services with our proven competence in delivering retail design concepts we have become increasingly convinced that this concept is a robust and appropriate strategy for many retail banks around the world. Our Strategists, Architects, Designers, IT specialists and Marketing experts have all contributed to our broad and deep knowledge base for this concept which has yet to be fully implemented anywhere in the world”
Said Jayesh Ravindranauth aisBrandlab > General Manager > Middle East and Asia.
