Two years after the merger of Emirates Bank and NBD, the new identity and brand comes online. Featuring a distinctly modular style, ENBD’s newly designed website is clean, crisp and modern.
Brand New Work, Emirates NBD - U.A.E. | November, 2009
Emirates NBD launches long awaited brand
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Design Issues, Uncategorized | October, 2009
Women’s branches at DIB feel more like spa’s than financial institutions
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Islamic brands are now leading the pack. In many ways, the ethics behind Sharia compliance have kept Islamic brands away from the turbulence others have engaged in. This is an interesting article from Time magazine on women’s empowerment in the Middle East, it portrays different ways of looking at things, of perception, of branding.
Choithrams supermarkets signal change
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The client: Choithram Supermarkets
Choithram Supermarkets is the public face of a large and successful network of companies, T. Choithram & Sons, which was established in 1944 in Sierra Leone, West Africa. Since then, it has developed into an international company spanning Europe, North America, Africa, and the Arabian Gulf.The first Choithram Supermarket and department store was established in the UAE in the 1970s, but the chain is now facing strong competition from new market entrants – local and international.
Emirates NBD launches innovative new branches
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The client: Emirates NBD
The merger of Emirates Bank and National Bank of Dubai demanded new branding concepts that would reflect the unification of two great institutions into a single world-class entity, delivering a new way of banking for its customers. As Middle East’s biggest banking group by asset value, Emirates NBD required a distinctively different approach that would introduce not only a new visual presentation but an innovative change in traditional banking environments.
Food Retailers, Our Work | September, 2009
Al Othaim rebranding with a fresh new identity and dramatic new store formats
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Financial Services, Our Work | September, 2009
From 0 to Brand in one year! – al khaliji bank in Qatar
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When we first started working with al khaliji, in October 2006, there were 5 persons in the meeting room. This was the full staff for what was to become the “next generation bank”. One year later, a full office building and over 450 persons were getting to know what the al khaliji brand was all about.
Talking Hands
aisBrandlab have developed a series of infomercials for al khaliji bank as part of their creation of the new brand Identity, communications and branch design.
The infomercials feature al khaliji staff and are used to both inspire branch staff and communicate directly to customers via interactive screens in the branches.
A real advantage of this type of in-branch merchandising is that the language used in the infomercial can be changed to directly speak to the potential customers mother tongue, whether Arabic, English, Urdu.
David Brown – ais> Creative Director Communications
Brand New Work, Thuraya | September, 2009
Protected: Thuraya Relaunches heroic brand worldwide
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Luxury Retail | August, 2009
Julia signature stores expand across Spain with a refined identity, fresh new interiors and a focussed merchandising system
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With more than 40 stores across the Iberian peninsula, Júlia asked us to bring their identity and stores up to date and integrate staff training with in-store communications.
Brand New Work, The Fridge | August, 2009
The Fridge
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The client: The Fridge
The Fridge is a Dubai music house, providing an eclectic mix of live performers – from Bach to blues, jazz to pop – in a warehouse-based club environment. The Fridge also works as a talent spotter for aspirant musos, and operates as an agent and promoter of events and concerts.
Luxury Retail | May, 2009
Rasasi D’Or – a glowing brand
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RasasiD’or is a chain of jewellery stores with a distinctively modern design philosophy which required a dynamic but sensitive approach.
With many stores in a wide variety of locations, from shopping malls to the traditional Gold Souk, ais>Brandlab was asked to define a style which would enable the client to fit comfortably in these disparate locations – a treatment that would differentiate RasasiD’or from its many competitors, promote the company’s products more prominently, and maintain a strong brand consistency.
Financial Services, Uncategorized | October, 2008
Noor Islamic Bank – Dubai
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NOOR Bank commissioned ais>Brandlab to further develop and implement the bank’s new identity across its network, customized to suit a wide range of sizes and branch types. The bank also asked the consultancy to create a new concept in 24-hour banking – in branches as well as stand-alone ATMs.
The ais>Brandlab response included a state-of-the-art multimedia merchandising system, fully integrated with the bank’s IT network, linking customers with ‘moving-poster infomercials’, product brochures, and sales staff.
ais>Brandlab also developed a sophisticated touch-screen table designed to encourage customers, in a literally hands-on way, to explore the bank’s products and services, and to find out more about the bank and its many activities – in finance, business, and in the community.
To facilitate the complex implementation of a project of this scale, ais>Brandlab devised a detailed roll-out programme, covering all branch types and sizes which made the whole process much easier for the client and their suppliers.
Financial Services, Our Work | March, 2008
Dubai Islamic Bank – Private Banking
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As part of the new customer experience project, Dubai Islamic Bank requested us to define a Private Banking space which reflected the unique services offered to their top clients.
Financial Services | February, 2008
Dubai Islamic Bank – Full renovation for the leading Islamic Bank in Dubai
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For Dubai Islamic Bank, one of the best known in the region, we developed a detailed signage implementation programme for its new new identity and a brand new branch design concept. throughout the network.
Financial Services | October, 2007
Caja Canarias – Vibrant banking in Tenerife
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We created innovative and exciting design concepts for the Tenerife based, Caja Canarias “bank of the future” (their own words) to provide students with their own branch at the Guajara University Campus.
BKME launches its 22nd branch – from The Kuwait Times
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The Kuwait Times talks about the new branch model designed by AIS. BKME is planning to implement more branches.
Read more here
Financial Services | June, 2007
Credit Andorra – Big player in a small country
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Credit Andorra has been a well respected pillar of the financial community for more than fifty years and in recent years has gained the enviable reputation of being one of the best managed and most reliable banks in the world.
Financial Services, Our Work | June, 2005
BKME – Oldest bank in Kuwait and holistic branding
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The Bank of Kuwait and the Middle East, the oldest independently owned bank in Kuwait, asked ais>Brandlab to help revive its brand which was looking tired and didn’t reflect their mission to make banking in the region a simpler process.
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