When we first started working with al khaliji, in October 2006, there were 5 persons in the meeting room. This was the full staff for what was to become the “next generation bank”. One year later, a full office building and over 450 persons were getting to know what the al khaliji brand was all about.
Talking Hands
aisBrandlab have developed a series of infomercials for al khaliji bank as part of their creation of the new brand Identity, communications and branch design.
The infomercials feature al khaliji staff and are used to both inspire branch staff and communicate directly to customers via interactive screens in the branches.
A real advantage of this type of in-branch merchandising is that the language used in the infomercial can be changed to directly speak to the potential customers mother tongue, whether Arabic, English, Urdu.
David Brown – ais> Creative Director Communications
