Islamic brands are now leading the pack. In many ways, the ethics behind Sharia compliance have kept Islamic brands away from the turbulence others have engaged in. This is an interesting article from Time magazine on women’s empowerment in the Middle East, it portrays different ways of looking at things, of perception, of branding.
As part of the new customer experience project, Dubai Islamic Bank requested us to define a Private Banking space which reflected the unique services offered to their top clients.
For Dubai Islamic Bank, one of the best known in the region, we developed a detailed signage implementation programme for its new new identity and a brand new branch design concept. throughout the network.
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