NOOR Bank commissioned ais>Brandlab to further develop and implement the bank’s new identity across its network, customized to suit a wide range of sizes and branch types. The bank also asked the consultancy to create a new concept in 24-hour banking – in branches as well as stand-alone ATMs.

The ais>Brandlab response included a state-of-the-art multimedia merchandising system, fully integrated with the bank’s IT network, linking customers with ‘moving-poster infomercials’, product brochures, and sales staff.

ais>Brandlab also developed a sophisticated touch-screen table designed to encourage customers, in a literally hands-on way, to explore the bank’s products and services, and to find out more about the bank and its many activities – in finance, business, and in the community.

To facilitate the complex implementation of a project of this scale, ais>Brandlab devised a detailed roll-out programme, covering all branch types and sizes which made the whole process much easier for the client and their suppliers.