Conferences and Talks | February, 2010

On Brand – The essentials of building a successful brand

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aisBrandlab’s CEO Aubrey Ghose has been selected by the Dubai Chamber of Commerce and Industry to deliver an exclusive master class on branding to senior executives. 11th March 2010. Dubai.
The Business Support Department of the Dubai Chamber of Commerce & Industry is hosting the “Essentials of Building a Successful Brand” Training Workshop at Dubai Chamber premises. The training will include a full day session on how business owners and managers can build, manage, promote, and protect their company’s brand.
The full day session will be divided into four modules:
(1) What Makes a Great Brand
(2) Designing Successful Brands
(3) Maintaining & Protecting your Brand
(4) Understanding the Role of Leadership in Branding.
The methodology for teaching will include presentations, review of best practices and cases studies, review of tools, group discussions, and role playing.
All participants will receive a Training Workshop Certificate from Dubai Chamber.
Read more on the Dubai Chamber website.

Press | June, 2009

OMD predicts focus on downturn

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Aubrey on National Business

Business, Press | June, 2009

Consumers to shift towards more tech savvy brands.

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Aubrey on National Business.
15th April 2009 issue.

Business, Press | May, 2009

Dubai is a superb brand all over the world.

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Aubrey interviewed on Emirates Business 24/7, 13th May 2009 issue.

Business, Press, Uncategorized | April, 2009

The four new truths of consumer behavior

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Business 24/7 interviewed Aubrey about consumer opinion and behavior in times of crisis.

Press | March, 2009

Aubrey interviewed in The National, Dubai

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The National has published an article about Aubrey’s views on Dubai as a global shopping destination.

Press | March, 2009

Aubrey interviewed in Emirates Business 24/7

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Aubrey shared his unique insights on the subject of brand extension in a time of resession.
Emirates Business 9 March 2009 issue.

CNBC, Press | March, 2009

Aubrey interviewed in CNBC Business Arabia.

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CNBC invited Aubrey to talk about his vision of Dubai’s current situation in terms of brands, retailing and market on Business Arabia.

24 March 2009 issue.