RasasiD’or is a chain of jewellery stores with a distinctively modern design philosophy which required a dynamic but sensitive approach.
With many stores in a wide variety of locations, from shopping malls to the traditional Gold Souk, ais>Brandlab was asked to define a style which would enable the client to fit comfortably in these disparate locations – a treatment that would differentiate RasasiD’or from its many competitors, promote the company’s products more prominently, and maintain a strong brand consistency.
